Eclipse Economics: When Scarcity and Convenience Collide

We drove 60 miles out of our way last night and paid 800% for an item we’ll probably throw away within hours of using it. Why? We wanted it Scarcity Convenience What was it? ISO rated sunglasses for viewing the solar eclipse. We live in the path of totality. ...
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Now is the Time to Drop Ineffective Marketing

I sat for 20 minutes in school traffic yesterday morning.  Summer is officially over. In the back-to-school spirit for “Think About it Thursday,” we’re getting back to basics on the Savvy Blog. Last week, we covered “square one” for developing a marketing plan. Today,...
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How to Build a Better Marketing Plan

Around here, August is back-to-school month.  Summer is over.  Back to work. If you’re in one of those “purist” areas where the school bell doesn’t ring until after Labor Day, say hello to my wistful childhood memories, would ya? In the back-to-school spirit for...
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How to Make More Sales and Enjoy a Day Off

“Work for yourself,” they said. “You can set your own schedule.” “Start a business,” they said. “You will always have job security and build wealth along the way.” So, small business owner, it’s the last week of July.  Have you taken a vacation this summer?  If not,...
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