How to Get People to Listen to You

The three-second rule is key to your success. No matter if it’s with your customer, your employees, your networking partners, your spouse or your kids; you must clearly state your case within three seconds or risk being ignored. I saw Donald Miller, president of the...
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Why You Need a Villain in Your Storytelling

Mankind has used storytelling to make sense of the world for centuries.  Our brains are hardwired to think in terms of a narrative or cause-and-effect.  So, for that reason, storytelling is the most compelling way to share ideas, to persuade and to inspire. Co-founder...
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Disrupting June Weddings and DIY Marketing Month

We Are Disrupting Entrepreneurs Do It Yourself Marketing Month.   June has long been considered the traditional wedding month in America. However, according to BRIDES, the leading magazine for all things nuptial, more couples chose September/October than June for...
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How to Crush it with DIY Marketing Strategies

June Is Entrepreneurs Do It Yourself Marketing Month Running a small business requires entrepreneurs to wear many hats, juggle lots of tasks, and have super-hero powers.  On top of that, we are now entering Entrepreneurs DIY Marketing Month. Every day in June, we’ll...
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Tell the Story of Your Brand

Here's the story: Personal History Month turns 20 this year. Citing the importance of preserving and sharing family histories, the Association of Personal Historians (APH) observed the first Personal History Month in May, 1997.  Their emphasis remains focused on...

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Great Leaders Invest in People

It’s been said that great leadership is knowing how to be persuasive. Using humor in persuasion is risky, because humor is so subjective.  Not everyone will think you’re funny, and you could potentially offend someone. And so, against all conventional wisdom, I once...

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