Get Out There and a Parade Will Follow

Do you know where you’re going? In your marketing. In your sales process. In your business:  Do you know where you’re going? It requires vision to chart your course.  Sometimes the path is not clearly marked – or perhaps nonexistent. Henry Ford had a dream of...
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Three Reasons Customers Read Your Emails

How was your Valentine’s Day? Dinner and a movie? Conversation by candle light? Since I’m on a roll comparing marketing to dating, let’s have a conversation about conversations – specifically marketing messages, and even more specifically, email marketing. Last week,...
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Of Sweet Tea and Lead Magnets

It pays to be customer-centric. Literally. You must center your thoughts on what it’s like to be your own customer.  What do they want?  Where do they hurt?  What are their desires, frustrations or fears? If you’re in business, your sole purpose is to offer a solution...
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How Sales and Marketing are Similar to Dating

As Valentine’s Day approaches, it makes me ponder:  What creates attraction between humans? And beyond attraction:  What cements a friendship bond between two people? Attraction may have much more to do with personal preference than anything. “Beauty is in the eye of...
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Of Sweet Tea and Lead Magnets

It pays to be customer-centric. Literally. You must center your thoughts on what it’s like to be your own customer.  What do they want?  Where do they hurt?  What are their desires, frustrations or fears? If you’re in business, your sole purpose is to offer a solution...

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After Vision Comes Resolve

"These are the times that try men’s souls." Thomas Paine wrote those stirring words in the winter of 1776 as it became evident the Crown would not surrender its grip on the Colonies without bloodshed. Paine went on to say “Tyranny, like hell, is not easily conquered.”...

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25 Essential Video Marketing Tools

 
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