Facebook Changes Rules for Business Pages’ Content

“The research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.”

Based on this, we’re making a major change to how we build Facebook.

~ Mark Zuckerberg
January 11, 2018

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Based on this, it looks like the playing surface has tilted again when it comes to video marketing on Facebook.  Zuckerberg’s full comments can be read here.

Citing clutter from posts by businesses, brands and media…Facebook appears to be all but eliminating organic growth for video marketers.  If you have a Facebook business page, be prepared to pay to play, if Facebook is part of your marketing mix.

What can you do to get the most organic reach under the new rules?

Video.  Facebook LOVES video.  Facebook Live is taking off, but it still hasn’t neared the volume of hours users are spending watching regular, old uploaded videos.  So, whether it’s live or “Memorex,” share your experiences to Facebook in video.

Comments.  The more interactive you make your posts, the better Facebook’s evaluation likes them.  Ask questions.  Take polls.  Spur conversations.  Apparently, commenting will get more weight than sharing and reposting in the near future.

Be interactive.  Gone are the days of posting a video and forgetting it.  Reply to your audience whenever they leave comments.  That’s the SOCIAL part of social media.

Will you help me with an experiment?  Go to the Be Media Savvy Facebook page and leave a comment under the video.  Let us know where you first saw this video blog.  Was it Facebook, email, this website, or another social media channel?