We Are Disrupting Entrepreneurs Do It Yourself Marketing Month.
June has long been considered the traditional wedding month in America.
However, according to BRIDES, the leading magazine for all things nuptial, more couples chose September/October than June for their wedding day in 2016.
If engaged couples are disrupting the norm, it’s time entrepreneurs look at doing the same. Take marketing, for instance. Marketing is to dating as sales is to marriage.
A wise soul once advised me to be careful who I date. “Because, you’re much more likely to marry someone you date than someone you don’t.” This was in the days of the “meat market” clubs and nightspots (are those still a thing?). Essentially, he cautioned me to be aware of how I made a first impression. Was I seeking and attracting a mate who would be a good “fit” for me as a life partner?
Entrepreneur, do you love your clients? Are you honestly joyful over the work you do daily and the health of your company? Have you attracted customers who are a good fit for you?
On the other hand, do you have one or two accounts that cause you to sigh heavily before answering the phone or opening an email? Have you recently parted ways with a customer, or should you soon?
If your answer is yes, it’s time to disrupt your marketing.
Marketing is to dating as sales is to marriage. Click To TweetDIY marketers, too often, look at what’s “on the shelves” and do all they can to find a sucker someone to notice them. Flyers. Tweets. Facebook posts. Events. Boosted posts. Networking. Ad Words. Email blasts. BOGO offers. Coupons. Flash Sales. More tweets and posts. Canvas the neighborhood power poles with homemade ads. Troll all the blogs and social media walls with links to your landing page.
Slow your roll.
Every one of those marketing tactics may be a perfectly good activity for you to do during Entrepreneurs DIY Marketing Month, but do not take another step further without some careful introspection and planning first.
What makes your heart sing? What breaks your heart? Where are you moved at your core? Investing your time in whatever causes or activities that stir you on the inside will not feel like work. They will be sustainable ventures, because they feed your soul, too.
Who needs to benefit from the energy you have in this area? What is their problem, frustration, challenge or pain point?
When you encounter a prospect who needs exactly what you are dying to offer, you have a good fit. You also have a customer who will be willing to pay a fair price, because your value is evident to them. Now you have a sustainable activity that feeds you bank account!
The key to success is crafting a brand story or marketing message that conveys your heart’s desire to meet a real need your ideal customer wants to overcome.
Be clear and simple. Be authentic. You will attract the kind of customer you like serving.
Want some guided practice at telling your story? We have room for you this weekend at our morning workshop: Getting Clear on Your Story. If you’re in Knoxville, use this link to get your ticket.
