Pia Silva, partner at Worstofall Design, applies all of the lessons learned “the hard way” to develop her clients’ brands. Her story – which validates the journey of so many entrepreneurs – is in the link below.
Branding is Not One-Size Fits All
Think of branding like a buffet. It tries to encompass too much for too many. The word branding is meant to work for every size business, in every industry, with every kind of goal. Before you know it, you are leaving the buffet with shrimp, a slice of toast, two tomatoes, some random slices of cheese, and part of a Jell-O mold.
Source: How Branding ‘The Small Business Way’ Got My Company Out Of Debt
